01
Strategy
Map the offer, audience, objections, message hierarchy, and next best action before building the page.
Sales funnel strategy · design · automation
A funnel should do more than sit there looking pretty.
I build conversion journeys that give the right message to the right person, make the next step obvious, and keep working after the click.
Kristi Kieffer · Funnel strategist + builder
The whole system
Three disciplines. One path forward.
A high-converting funnel is not one clever headline or one polished page. It is the strategy that creates momentum, the design that removes friction, and the automation that makes sure interest does not quietly wander off into the internet.
02
Design
Shape each section to guide attention, tell the story clearly, and make conversion feel like the natural next step.
03
Automation
Connect forms, CRM stages, tags, emails, reminders, follow-up, and handoffs so the funnel keeps doing its job.
CASE STUDY 01
Fairytale Experiences
Make-A-Wish Promotional Funnel
A complex charity campaign needed more than a visual refresh. The page had to load faster, make a long story easier to follow, and move visitors through the offer without losing the heart of the mission.
$60KSupported a campaign that raised approximately $60,000
01Reorganized the page into a clear, intentional story flow
02Improved speed and reduced friction across a long-form funnel
03Strengthened the conversion path without flattening the emotional story
04Aligned design, messaging, promotional assets, and launch execution
The client perspective
“I know there’s a lot of funnel builders out there, but not a lot of people that actually know what they’re doing and know the different steps you take to make it highly converting.”
Selected funnel work
Different offers. Same job: move people forward.
Each funnel was built around its own audience, offer, and conversion goal. The visual style changes. The strategic discipline does not.
Membership offer
Position value before the pitch.
A membership page has to make an ongoing commitment feel concrete. The structure introduces the expert, clarifies the transformation, builds proof, and gives the offer room to earn the sale.
Strategy · offer architecture · sales-page design
Lead generation
Earn the opt-in quickly.
A focused landing page uses authority signals, a specific promise, scannable benefits, and repeated calls to action to turn attention into a measurable lead.
Lead capture · message hierarchy · form strategy
Webinar funnel
Build belief in stages.
The webinar experience combines an immediate learning promise with the next paid offer, proof, and clear action—creating a bridge from free value to purchase.
Webinar journey · offer bridge · conversion design
Post-conversion path
The thank-you page is not the finish line.
Confirmation, onboarding instructions, an aligned next offer, and social proof turn a dead-end page into the first step of the customer relationship.
Onboarding · upsell path · customer experience
What happens behind the page
Design gets the click. Automation carries it forward.
The visible page is only the front door. Behind it, I connect the form, CRM, segmentation, email, reminders, sales handoffs, and follow-up into one working journey.
01Attract the right audience↓
02Capture intent and context↓
03Tag, segment, and route↓
04Nurture objections and build trust↓
05Convert, onboard, and follow up✓
A funnel that stops when someone submits a form is not a system. It is a very expensive suggestion box.
Co-Founder, Funnel Gorgeous
Don’t take my word for it
“I would highly recommend her for your upcoming tech or marketing projects. Kristi was integral to our membership migration. She was quick to respond, worked hard through the entire migration, and without her help, we would have been days and days away from getting it completed in time. If you need someone to help you with anything … be it funnels or members areas, spreadsheets, imports … she handled it with great attention to detail, efficiency, and focus.”
Platforms + systems
HighLevel / FG FunnelsWordPressClickFunnelsActiveCampaignConvertKitZapierMakeKajabiTeachable