Running Up That Hill
8.2K reactions · 1.1K shares · 233 comments
Social Media Management + Campaign Strategy
Social media built to do more than post.
I plan, package, publish, and measure content that earns attention while supporting the larger marketing operation: releases, tours, traffic, email, and revenue.
Results first
The headline result
Attention at scale.
Strong social media is part creative judgment, part operational discipline, and part knowing what the audience will stop for. The result: millions of views and a content engine that kept moving.
25.2MFacebook views
+50.1%Growth in views
2Primary social channels coordinated
Top content did not whisper.
01Top-performing content3.9M
02Second-highest content2.8M
03Third-highest content1.5M
Views matter. What the attention supports matters more.
Featured case study
Postmodern Jukebox
A global entertainment brand with constant content demands: weekly video releases, tour announcements, ticket pushes, album launches, artist features, venue promotions, Stories, Reels, and evergreen audience engagement.
Featured post performance
658K
Views
Running Up That Hill
Kate Bush reimagined in a Western style, featuring Sweet Megg.
Content that connects attention to action
One post. Serious attention.
This release post paired a clear creative hook with a direct tour-dates CTA. It did more than collect passive views: thousands of people reacted, shared, commented, and helped carry the campaign farther.
8.2KReactions
1.1KShares
233Comments
658KViews
Release engagement + tour traffic in one coordinated post.
Wannabe
3.9K reactions · 479 shares · 60 comments
Pour Some Sugar on Me
2.9K reactions · 488 shares · 55 comments
Short-form execution
Built for the feed.
Vertical video was treated as platform-native content, not a horizontal asset squeezed into a phone-shaped box. Each piece was selected, edited, packaged, and timed around the broader release plan.
Good Luck, Babe
Release-driven short-form video for Postmodern Jukebox.
Gimme! Gimme! Gimme!
Vertical edit designed for social discovery and engagement.
Publishing operations
Consistency does not happen by accident.
I managed a high-volume publishing rhythm across Facebook and Instagram, coordinating video releases, tour promotions, Reels, evergreen content, and timely campaign posts without letting the calendar become a very colorful crime scene.
Weekly Publishing RhythmFacebook + Instagram
MondayTour scheduleEvergreen audience post
TuesdayReel / short-form videoArtist feature
WednesdayRelease teaserTicket push
ThursdayNew video releaseStory support
FridayEngagement follow-upWeekend tour CTA
PlanCampaign priorities and deadlines
PackageCopy, creative, links, and CTA
PublishPlatform timing and formats
MeasurePerformance and next moves
Campaign range
One brand. Many reasons to pay attention.
The content had to flex across albums, weekly schedules, venue promotions, artist-led campaigns, and platform-specific formats while still feeling unmistakably PMJ.
What I manage
More than posting.
01
Content strategy + planning
Build a sustainable mix around launches, promotions, evergreen value, and audience behavior.
02
Copy + creative coordination
Turn the campaign objective into platform-ready hooks, captions, visuals, and calls to action.
03
Publishing operations
Manage schedules, formats, links, deadlines, and cross-platform consistency.
04
Short-form video
Select, edit, package, and deploy Reels and Stories for the way people actually consume them.
05
Campaign integration
Connect social attention to websites, email, releases, tours, products, and ticket opportunities.
06
Reporting + optimization
Read performance, identify patterns, and use the data to make the next content decision smarter.
Across visual worlds
The strategy travels. The creative should not look copied and pasted.
Inclusive Community
Warm, movement-led short-form storytelling for Divine Journeys.
The Universe Is Communicating
A different brand voice, pace, and visual language built for a different audience.
PMJ is the primary case study because it provides the deepest operational and performance proof. These pieces show the ability to adapt the execution without dragging one brand’s personality into another brand’s feed.
Kristi Kieffer
Strategy in the plan. Judgment in the moment.
I bring the creative eye of a content marketer and the systems brain of a marketing operator. That means the feed stays active, the campaign stays connected, and the business goal does not disappear under a pile of trendy audio.
Need social media that supports the business?
Let’s talk about the content, systems, and strategy required to make it work.
Contact Kristi